In the early 20th century, when trade and commerce had not witnessed the advent of brands and marketing warfare in India, Shri Dharampal ji, with his vision of the DS Group set up a small perfumery shop in Chandni Chowk, Delhi in the year 1929. The urge to create a business around consumer tastes and preferences led Dharampal ji to innovate quality products. His sagacity revolutionized the market of chewing tobacco and the shop in Chandni Chowk became renowned not only in Delhi but even amongst the connoisseurs of tobacco in other parts of India and the world. This was just the beginning. .Shri Satyapal ji took the business forward and tried various blends & formulations for the flavouring of tobacco. Finally in 1946, he came up with Zafrani Patta 120, an incredible formulation that was a great success amongst the patrons of chewing tobacco.
Blending modernity, technology and tradition, Dharampal ji's son Satyapal ji brought the dawn of a new era - to create an enterprise that thrived and helped shape India’s evolving business landscape over the years. Satyapal ji inherited qualities of high virtues, innovation and aspiration for being the best in the business. He is credited with blending tobacco with various exquisite fragrances.
The launch of India’s first-ever branded chewing tobacco, BABA, in 1963 proved a landmark moment in the company’s eventual success. The success was also a testimonial of the perfect blend that made the product a star product.
Highly innovative and unprecedentedly popular, BABA paved the way for a host of premium products like Tulsi Zarda and Tansen, which have established their leadership in their own category and created new markets in its wake. With the spirit of innovation and promise of quality driving the Company , forays were made in to new markets with defining standards being established across sectors. Whether it was the ‘Catch’ range of products in F&B or Pass Pass and Rajnigandha in the Mouth Fresheners category, the DS Group brand name eventually became synonymous with excellence and set new benchmarks for others to follow.
Continuing its pursuit, the Group moved in to the Hospitality sector with extensive five star properties in the larger cities; and boutique and heritage properties at tourist destinations. This expansion eventually saw the Group successfully enter the Packaging, Agro Forestry, Confectionery, Dairy, Cement and Power sectors as well.
Over nine glorious decades the DS Group has grown from strength to strength. With a constant focus on quality and customer satisfaction, we are excited for the future and look forward to many more years of excellence and innovation.
